Sharpen Your Writing and Content Focus for Materially Better Results

Our culture glorifies being busy. But we don’t always glorify spending time on the right things.

This week was about spending your time and effort intentionally. About getting more powerful results, without necessarily putting in a lot more hours.

It’s not always easy to work on the right things over the familiar things, but it’s usually the way to make real progress.

On Monday, Stefanie Flaxman set out to help you sharpen up your content by focusing on one slice of your audience — the ones who read and take action.

On Tuesday, Brian Clark shared his most important 10 secrets to becoming a better writer. This one has multiple formats that you can print out or even embed on your own site.

And on Wednesday, I talked about some of the ways you can repurpose your existing well-thought-out content into new formats to reach your audience in new ways — without spending the rest of your life creating content. (Because we all have other things to do!)

Wednesday’s post was a riff on this week’s Copyblogger FM podcast episode, a conversation with Belinda Weaver about how she massively improved her engagement with her audience … without creating a bunch of new content.

(If I lock myself in my home office for a whole day next week — and I will — you can listen to the podcast and you’ll know what I’m up to.)

This week, we hope you challenge yourself to spend some quality time focusing on the right actions, and see where that can take you.

— Sonia Simone
Chief Content Officer, Copyblogger Media

Catch up on this week’s content


Write for the reader who takes action. – Stefanie FlaxmanEvery Audience Has This in Common (Use It to Stay Hyper-Relevant)

by Stefanie Flaxman


10 Steps to Becoming a Better Writer [Free Poster]10 Steps to Becoming a Better Writer [Free Poster]

by Brian Clark


The people who are with me now are really engaged. They want to hear from me. They want to talk to me. – Belinda WeaverHow to Improve Audience Engagement Without Writing 10 Times More Content

by Sonia Simone


How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive EngagementHow Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

by Sonia Simone


How Bestselling Author Elizabeth Ann Atkins Writes: Part TwoHow Bestselling Author Elizabeth Ann Atkins Writes: Part Two

by Kelton Reid


Why the Future of the Writing Business is … Audio?

Read the rest.

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