How To Set Up the Quora Ads Pixel Using Google Tag Manager: A Guide

The Quora Ads platform has been available to the public for almost two years, and we have been rapidly building momentum in the market. With over 300 million monthly unique visitors, our platform is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. This includes people looking for reliable information about your company, products, competitors, and industry.

A lot of marketers don’t realize that Quora Ads came out of beta with a conversion pixel highlighting our focus on ROI and performance marketers. Plus, there is real benefit to the Quora Pixel. Placing our pixel on your site unlocks some of Quora’s most effective targeting options, allowing advertisers to drive optimal campaign performance. For example, advertisers can create pixel event audiences to retarget website visitors and build lookalike audiences off their best customers.

To help advertisers place the Quora Pixel on their websites, we are now an approved tag vendor within Google Tag Manager. Our new integration streamlines the process of adding the Quora Pixel to your site so you can start leveraging the benefits within minutes.

If you currently use Google Tag Manager then placing the Quora Pixel on your website is easy using the following steps.

Setting Up the Quora Pixel with Google Tag Manager

Step #1

Open your Quora Ads Manager account and navigate to the “Pixels & Conversions” tab. *Note: if you don’t have a Quora Ads account then you quickly create one in a few minutes by going to to get started (no credit card required).

Step #2

In the top right, click “Setup Pixel” then select “Install with a Partner,” and click “Continue”.

install quora pixel with partner

Step #3

From here, you will be able to copy your unique Quora Ads pixel ID to your clipboard for use in Google Tag Manager. Next, login to your Google Tag Manager account.

install quora pixel with google tag manager

Step #4

In Google Tag Manager, select “Tags,” then “New,” and then…

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