It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not!
Today, I will give you 21 tips (yes 21!) on how to double (even triple) your current conversion rates.
But first, let’s determine what counts as a conversion.
These are the usual suspects for e-commerce conversion goals:
- An online sale
- A user adding a product to their cart
- A user adding an item to their wishlist
- Email signups
- Social media shares
- Any KPI your company finds valuable
So, what’s a good e-commerce conversion rate?
The Monetate Ecommerce Quarterly is a great source for regularly updated benchmarks on conversion for large e-commerce brands.
From this data, we know that the average e-commerce conversion rate is between 2 percent and 4 percent; but we don’t want to be average, do we?
Let’s break down some suggestions you can use to improve your site faster.
1. Fix your analytics
Analytics that are in tune to the needs of your business will give you real insight into how people are using your site, and show you obvious improvements that need to be made in your CRO strategy.
With most analytics, there’s usually something that isn’t tracking properly to give you full clarity into what your customers are doing. You need to properly track your goals to give you that insight and help you find out what your site visitors are doing. For instance, are you looking at what people who search your site are doing, or people who enter your site through specific categories, product pages, or information pages?
To find out which events are leading to a purchase, tweak your analytics by segmenting traffic that tracks repeat purchasers.
2. Use Hotjar or other qualitative data tools
You can make wild guesses based off of…