Track your ad tests at scale with this advanced AdWords script

Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account.

The most common way to split test revolves around labeling sets of ad copies “Ad copy 1” and “Ad copy 2” and using the dimensions tab to see the aggregate performance of each set of ads.

The problem here is that you have to check your dimensions tab regularly to see when a test has enough data to conclude.

It’s also easy to lose track of which labels are being tested against each other. You’ll sometimes find yourself wondering whether ad copy 50 is being tested against ad copy 49 or 51?

So the developers at my agency have built this script to allow you to see quickly a top line summary of all of the split tests that are running within your account.

It also allows you to quickly determine when an ad test has finished, even if you’re running hundreds of tests at a time.

Better still, it will notify you of the completion, so you can go into your account and create a new ad copy.

How the script works

The script works by users designing experiments within an input sheet on Google Sheets.

Here you tell the program when the test will start and which labels will be compared. For example, “Ad copy 1” and “Ad copy 2.”

The script will then pull the data for the labels that you have selected for that time range and will then show you how the ad test is performing as you will see below. This is pulled into an output sheet on the same Google Sheets document.

It will also run daily and email you once a test has enough data to conclude a test.

Setting up the script

To get the script to run, there are a few things that you need to do first:

  1. Go to this link here and create a copy of my experiments studio dashboard sheet.
  2. Paste the link to the dashboard into line 17 of the script.
  3. On line 20, select the metric which you want to split test by. This can take either CTR, CvR or CvR*.
  4. On line 23, select the…

Read the rest.

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