There’s no doubt that the potential reach of social media is massive. In fact, it’s become the main marketing channel for an increasing number of businesses. Accompanying the massiveness of social media is the plethora of social media data that exists.
“If you took out social media, Bark and Co. wouldn’t be a company,” said the pet supply company’s head of content in a conversation with CB Insights. That’s a significant claim considering the company has surpassed $250 million in annual revenue in the eight years since it launched.
Yet, it’s not always easy for businesses to use social media effectively. As I regularly share with company executives during social media speaking events and social media consulting, winning at social media is a combination of a strong marketing plan and creating content that’s authentic, engaging, and interesting.
Social media data can help transform your marketing by helping you to evolve your approach. You may currently be using a brute force approach to broadcasting your message on social media. When you begin incorporating social media data, your business can become more focused and more effective.
It’s important to be smart when it comes to social media data because a misstep can cause you to lose consumer trust, or worse. Learn more about how you business marketing can benefit from data and what consumers really think about businesses using social media data.
Using Consumer’s Social Media Data
Knowing more about your customers can help you improve customer experience, focus your marketing strategy, and ultimately grow your business.
There are four main categories of social media data collection:
- Directly asking consumers: Typically this is done through a poll, survey, or a straightforward post that asks users to comment on a question.
- Indirectly tracking customers: This data is collected behind the scenes by the social platform. This can include location information, a user’s interactions, content that a user responds to, metadata, and more.
- Social listening: Finding trends in online conversations to help you understand your audience, their preferences, and their sentiment.
- Using add-ons or…