Racking your brain trying to write the perfect Instagram bio?
The struggle is real.
Because those 150 characters represent one of the most important components of your Instagram presence.
After all, it’s the first thing your followers and customers see when they land on your ‘gram. Not only that, but your lone bio link is your only shot to drive traffic and shoppers to whatever you’re promoting.
And so there’s a lot of pressure to make that small space count.
If you’re worried that your Instagram bio isn’t “clever” enough or isn’t doing enough to encourage clicks, don’t panic – we’re here to help.
The anatomy of an awesome Instagram bio
There is no single “correct” way to craft your bio.
And while there are a ton of cut-and-paste Instagram bio templates out there, we recommend that you assemble your own.
Why? Because cut-and-paste isn’t going to help you stand out from the crowd. Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks.
But what best practices are we talking about? We’re glad you asked!
Include a call-to-action
Ask yourself: what exactly do you want your Instagram followers to do?
Check out your site? Shop your feed? Share your hashtag?
Either way, be loud and clear about that desired action.
Although your IG bio might seem self-explanatory, consider that your bio link could very well be your introduction to a potential customer. Don’t assume that they’ll take action: tell them what to do.
For example, Yeti encourages followers to share photos featuring its products coupled with the #BuiltForTheWild hashtag.
Meanwhile, Bellroy funnels its traffic to a store link and quite literally points to it with an emoji.
See how that works?
Feature your branded hashtag(s)
Of course, hashtags are central to your Instagram presence.
And what better place to put ’em on display than your bio?
You can feature as many tags as you want, although most brands typically include one or two. Note that hashtags in your Instagram bio don’t make your profile discoverable via search.
Check out how TeeFury uses two branded hashtags to…