Have your likes disappeared on Instagram?
As we reported from F8 2019, in May, Instagram began testing a new feature in Canada that would hide public like counts on all photo and video posts.
Well, according to a new Tweet, it appears that Instagram is now expanding the test to several more countries, including Australia, Brazil, Ireland, Italy, Japan, and New Zealand!
Keep reading to find out why Instagram is hiding likes, what the new design looks like, how it works, and the impact it could have on influencers and businesses:
How Do Hidden Likes on Instagram Work?
Canadian Instagram users have been like-free for over two months now — and it appears that Instagram is now in the process of expanding the test to several more countries.
We’re currently running a test that hides the total number of likes and video views for some people in the following countries:
✅ New Zealand pic.twitter.com/2OdzpIUBka
— Instagram (@instagram) July 17, 2019
Here’s what the new hidden likes design looks like when you’re scrolling Instagram:
“As you scroll through your feed, there are no like counts,” explained Mark Zuckerberg at F8. “You can see who liked a photo or video, you can tap through to see [the list], and if you have the time you can add them all up yourself.”
But can you still see how many likes you get on your own Instagram posts?
Yes, you will still be able to see how many likes you’re getting on posts, even if your followers can’t.
But the number won’t automatically appear under your post, instead, you will have to tap “others” under your blog post to go through to the total number of likes:
How to Hide Your Likes on Instagram (Or Get Them Back):
Right now, only users in Canada (and now Australia, Brazil, Ireland, Italy, Japan, and New Zealand) have access to hidden likes on Instagram.
If you’ve been selected for the test, you’ll see a banner at the top of your home feed letting you know why you don’t see likes on another user’s posts anymore.
How do you get into the test group?
Unfortunately, there is no way to opt-in to hidden likes, or opt-out if you’re already part of the…