Facebook Groups as an LMS (Learning Management Platform)?
We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to Facebook Groups that should excite marketers.
Facebook Groups has evolved from a lead generation platform and now Facebook Groups have many marketing features that now, I think are underrated. Once in particular is the social learning group which I believe is to be the next LMS inside of Facebook.
Facebook is full of features and is one of the most popular social media platforms, with over 1.4 billion users people login in every day to check updates, promote their businesses and share their latest news. It is also a fantastic forum for e-learning.
Many learning management platforms allow the learner to access information and resources online, however the learning itself is not inclusive with a community feel or support, this can be a problem as the participant can feel stressed at home with just their computer.
What is an LMS? Learning Management System is software application for administration, documentation, tracking, reporting, and delivery of educational courses, training programs, or learning and development programs.
Facebook groups as a LMS system allows the participants to engage in real time discussions and chats, allowing the participant to ask questions and have access to their trainer at all times. Also getting support from the other participants, providing an inclusive learning environment, similar to the class room learning.
As a Certified trainer and assessor, which my niche being social media education, I have spent many hours developing and using online learning systems. A report from 2004 stated that in Australia, the Australian government invested over 95million dollars into the e-learning sector. There has been a strong need for the educational system to change its delivery and with the growing use of the internet and digital literacy, we have seen many Registered Training Offices use learning management systems online to allow the delivery of their courses to their participants.
With this in…