When it comes to social media marketing, you can often get some fresh ideas from looking at what other brands are doing online and implementing some of those same tactics in a way that makes sense for your brand.
To jumpstart your Instagram inspiration, we put together a list of 18 of the best brands on Instagram, and what they’re doing that makes their content so great.
These brands represent six different business industries, and can help you with inspiration for your strategy whether they fall under your industry or not. Take a look at the best Instagram accounts to follow right now.
Best food & restaurant brands on Instagram
We all love to look at yummy food pics, right? So it’s no surprise that food and restaurant brands do really well on Instagram. Here are a few different brands that really stand out. A recent study on social media benchmarks found that the food & beverage industry sees a 1.780% average engagement rate per post, compared to only 0.240% on Facebook and 0.062% on Twitter. Here are a few different brands that really stand out.
Freddy’s Frozen Custard & Steakburgers
@freddysusa – 41.8k followers
Freddy’s Frozen Custard & Steakburgers is a large chain restaurant with locations around America. Their Instagram is filled with delicious photos of their food, and yet they still make it a priority to highlight their owner, Freddy. If you take a look at their Instagram Story highlights, you’ll see “F R E D D Y” listed as one of the options
By highlighting their popular owner, Freddy’s is creating authentic content that is true to the brand’s values. It just goes to show that no matter how big you get, you can still have that down-home feeling and community around your business.
How to use this strategy:
Make it a priority to highlight the people in your organization, such as the owner, CEO or founder. You can also include the rest of the team to help showcase your culture. Try sharing employee spotlights regularly and consider creating an Instagram Story highlight specifically for team outings and celebrations like work anniversaries, events and more.
Sprouts Farmers Market
@sprouts – 170k followers
As a grocery store…