Think of the Instagram Search feature as the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram.
And for businesses, it’s especially important to secure your spot in Instagram’s search results to get more eyes on your post, and convert viewers into followers.
To help you do just that, we’re sharing 8 tips on how to get discovered on Instagram Search:
What is Instagram Search?
As part of the Explore page, Instagram Search is the directory to every Instagram account on the app.
Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts and hashtags.
Instagram is even able to categorize the search results by top results, accounts, hashtags, and places, making it super-easy to find what you’re looking for:
Even IGTV has its own dedicated search section — you just have to tap the IGTV button on the Explore page and tap the magnifying glass at the top of the screen to access:
And if you’ve come to Instagram Search for some inspiration, Instagram will even give you a list of profiles as suggestions.
But how does Instagram know what to display in the search results? How are they ranked and how can you secure a top spot in the results line up?
We’re jumping right in to answer those questions!
How Instagram Search Works:
Just like a search engine, Instagram “reads” profiles and learns what, when, and where to reveal profiles in results.
According to Instagram, the search results you see are based on a variety of factors, including the people you follow, who you’re connected to, and what photos and videos you like on Instagram.
In other words, the Instagram algorithm is working hard behind the scenes of Instagram Search to always deliver not only the most accurate results, but also the most relevant results to you!
Based on your Instagram behaviors — like what profiles you like and engage with the most, who’s engaged with your photos, and even the profiles your followers engage with most — Instagram does the math and helps predict what profiles you’d like to discover.
Read the rest.