As regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed a high ranking factor for crawlers to assess and rank in search engine results pages.
53% of mobile site visits leave a page that takes longer than three seconds to load.
Throughout the digital years, a distinct correlation has become evident between page speed and visitor retention and bounce rate. And with visitor retention becoming increasingly important in terms of meeting revenue goals and other annual targets, page speed is one of the most vital focus areas for customer experience today.
Performing page speed tests should be a high priority (if it isn’t already) for your website. Looking at it from Google’s perspective, if your pages take an age to load, the search engine is not able to crawl as many pages, which results in Google using its crawl budget ineffectively, potentially negatively impacting your site’s organic performance.
The many benefits of boosting page speed
The benefits of improving your site’s page load speed are myriad and fall into three key areas.
1. Improved user experience
- Google reported that just a one-second delay in load time will decrease visitors’ satisfaction by 16%, and 79% of those users will not buy your product or service if they aren’t satisfied by your overall website performance.
- Many users nowadays will abandon a website if it performs poorly, particularly if a page takes a substantial amount of time to load. By having quick loading pages, you can resonate more with users by leaving them free to navigate and explore your site’s content.
2. Better overall marketing performance
- Whether your goal is to improve your overall conversion rate for a “consideration” page or to reduce your bounce rate on a particular page to below 30%, there is…