Programming for SEOs – Whiteboard Friday

Maybe it’s crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it’s an intimidating subject, especially if you’re not sure of your technical expertise, and there’s so much to learn that it’s hard to know where to start.

In today’s Whiteboard Friday, master technical SEO Paul Shapiro shares why it’s so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Paul Shapiro here, Head of SEO at Catalyst. I’m here to talk to you today about programming for SEOs and marketers. 

Why should you learn how to program? 

I think there are really several key benefits to learning how to program.

1. Improved developer relations

First, being developer relations. As SEOs, we’re constantly working with developers to implement our recommendations. Understanding why they make certain decisions, how they think is really pivotal to working with them better. 

2. Become a better technical SEO

Understanding how to program makes you a better technical SEO. Just understanding the construction of websites and how they operate really helps you do a lot better with your SEO. Automation. As marketers, as SEOs, we all sometimes do very repetitive tasks, and being able to cut down on the time spent to do those repetitive tasks is really key.

It really opens up the opportunity to do things and focus more on strategy and the other things that you can’t leave to automation. 

3. Leveling up your data analysis

If anyone is familiar with this number, 1,048,576, that’s the row limit in Microsoft Excel.

As marketers, we’re swimming in a sea of data. It’s very easy to work with a dataset that well exceeds that. I often work with hundreds of…

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