What does a reputation specialist do? Read on to learn more.
Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, even the fans who don’t use Instagram or eschew Twitter. They’ll share their activities, their plans, and information about upcoming projects to keep people in the know.
Twitter, Facebook, Instagram, and other social media platforms give everyone an opportunity to build a reputation and personal brand. In the past, only big politicians or people in the public eye needed professional help to build and maintain their good name. But in the digital era, in the era of the complex ecosystem of social media, everyone might need help.
And here is where Reputation Specialists, like Daniel Scavino, come on the scene.
Who are they, Reputation Specialists?
Basically, online reputation management specialist takes care of your presence online and how people perceive it. “It’s so great that I have Twitter now because I can knock the crap out of people,” Donald Trump told once. “I have my own printing press now!”
Does Donald Trump manage his Twitter by himself? Actually, only half of Trump’s twits come from him, the other part comes from Dan Scavino, the White House Director of Social Media and Assistant to the President. Scavino was another of the “originals” on Trump’s 2016 campaign, the conductor of the so-called “Trump’s train”. Right after Inauguration Day, Scavino had got an official title: Assistant to the President and Director of Social Media. A position that had never existed before and it pays the maximum White House staff salary of $179,700.
The Trump White House continues to employ an official photographer (Shealah Craighead) as well as a chief digital officer (Ory Rinat). This small digital team shared a suite across the street, in the Executive Office Building. But Scavino got an office on the ground floor of the West Wing, just down the hall from the leader of the free world.
Trump’s presence as the first Twitter-based…