With Instagram’s growing user base, high engagement rate and increased Average Order Value (compared to Facebook), you already know that being present on Instagram is non-negotiable.
You post high quality product images, tag your products for maximum shoppability, post daily stories, have all the right hashtags, dabble in influencer marketing and endlessly fuss over your feed’s aesthetic….
Only then you’re left shaking your fists at the sky and cursing the dreaded algorithm because your post didn’t get much traction.
But when it comes to your Instagram captions, you slap together two to three words, chuck an emoji on the end and call it a day.
So the thing is… it’s not the algorithm’s fault.
Because that caption you barely gave a thought to? It’s the key to increasing your engagement, your reach and, yep, even your sales.
Sure, Instagram might be a visual platform, but your captions will make or break your posts.
As Joanna has pointed out, captions and visuals need to work together:
“…the image may capture attention – but it’s
the copy that closes people.”
– Joanna Wiebe, Copyhackers.com
Let’s take a look at the most liked post on Instagram ever:
With over 53 million likes, it’s an EGG (yes, as in the kind you scramble on a Sunday morning).
It’s not even a particularly interesting picture of an egg.
But the caption gives people a reason to like, comment and share. The caption is the reason it went viral. And without that caption, it wouldn’t be a world-record-breaking egg.
The more people that liked, commented on and shared the egg, the more people it reached because:
The Instagram algorithm has heart-eyes for engagement
When Instagram first introduced the algorithm back in 2016, it seemed like all hope was lost.
Cue the angry hashtags and floods of influencer tears.
But at the risk of sounding crazy, the algorithm is a good thing for your…