Big news: you can now create and publish your own AR filters for Instagram Stories using Spark AR Studio!
Plus, Instagram is also introducing a new Effects Gallery to make it easier to discover unique Instagram Stories filters from the creator community!
This is *huge* news for brands and regular users alike.
Until now, Spark AR Studio (the software used to create AR filters on Instagram) was in closed beta, meaning that if you wanted to publish your own custom AR effects on Instagram, you had to be accepted into the program.
But now that Spark AR Studio is open to everyone, we expect to see tons of brands and businesses getting creative with their own custom AR filters!
Here’s everything you need to know about Spark AR Studio’s open beta and the new Effects Gallery on Instagram:
Spark AR Studio is Now in Open Beta for Instagram!
ICYMI: Spark AR Studio is a Facebook-owned platform for creating AR (“augmented reality”) effects for Instagram Stories, Facebook Stories, Messenger, and more.
And although it was launched just a little over a year ago, Spark AR Studio has proven to be a massive hit with artists and designers, who are using the program to build fun and creative filters for Instagram Stories — like @johwska‘s “Beauty3000″ filter and @itscovl‘s “Groovy, baby” filter.
Until now, Spark AR Studio was in closed beta, meaning that if you wanted to publish your own custom AR effects on Instagram, you had to be accepted into the program.
On the bright side, Facebook announced at this year’s F8 Conference that they were planning to open the closed beta to the publish sometime this summer.
Well, it appears that day is finally upon us!
According to an announcement from Facebook, starting today anyone can create and publish their own Spark AR effects on Instagram.
And we mean anyone!
It may sound intimidating, but Spark AR Studio is designed for anyone of any skill level to express themselves, regardless of your technical background.
All you have to do is download the Spark AR Studio program and you can immediately get started building your own AR effects for Instagram Stories.
It’s super easy to navigate the tool and it’s pretty…