How to Create a Social Media Calendar that Works

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Some brands like Wendy’s and Merriam-Webster are known for their quick wit and ability to jump on the latest trending topics.

Live tweets for major events or reactive posts related to significant news are engaging for your audience and interesting to create as a social team. But you don’t want to lose sight of the bigger picture, which means planning out and sticking to a well thought out social media calendar centered on the content you know your audience wants to see.

A social media calendar will save you time and allow you to track and test different strategies to see what resonates most with your audience. As a social media manager, planning out a social calendar months in advance and scheduling posts ahead of time will save you from scouring trending topics and news stories every day looking for ideas. It will also build greater consistency in terms of your brand voice and style than posting in a reactive or unplanned way.

This article will break down the basics of how to organize your content in a social media calendar so you always know what to post. Additionally, we’ll give you some strategies on ways to manage your schedule internally and how to promote collaboration across teams and departments.

Deciding what to post

If you’re new to social media marketing, one of the biggest roadblocks to creating a social media calendar is knowing what to post. It might seem overwhelming to come up with enough ideas to fill an entire calendar, months ahead of time. But having a long-term social media plan will help you set realistic goals and make the process of creating a content calendar more manageable.

There are a few strategies that ensure you never run out of things to talk about on social media. Don’t rely on exciting things happening within your community or company to dictate what you post and when. There will be slow times and it’s important to have a plan to stay active on social media throughout those times.

To get this process rolling, conduct a social media audit of things you’ve…

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