The Ultimate Guide to Launching a Subscription Video Service » Martech Zone

There’s a really good reason why Subscription Video On Demand (SVOD) is blowing up right now: it’s what people want. Today more consumers are opting for video content that they can choose and watch on-demand, as opposed to regular viewing. 

And stats show that SVOD isn’t slowing down. Analysts predict its growth to reach the 232 million viewership mark by 2020 in the US. Global viewership is expected to explode to 411 million by 2022, up from 283 million in 2018.

Video Statistics from Statistica

Source: Statistica

While viewership numbers are impressive, the staggering stats don’t end there. Projected global revenue is set to reach $22 billion. The lion’s share will go to large household names like Netflix, Amazon Prime and Hulu, but there are also hundreds of thousands of independent video creators cashing in on the booming SVOD market. 

At Uscreen, we get to work with independent video content creators. These are brands that have built large communities who pay monthly for access to premium content. 

Take Stage Network, for example. Founded by Rich Affannato, Jesse Kearney and Bobby Traversa, the idea was to bring the very best original scenes, films, live theatre documentaries, reality shows, variety shows and concerts to a wider audience. 

Today, for just $3.99 per month, you can gain access to a variety of theatrical performances directly from your Apple or Android smartphone, or Roku or FireTV device.

Stage Originals

SVOD creators also span various industries. For instance, Wanderlust TV was the brainchild of Jeff Krasno and Schuyler Grant. It came about after the pair realized how large a following they amassed from the Wanderlust festival held in 2009. 

Fast-forward to today and Wanderlust TV provides yoga enthusiasts with tons of videos. You can select from a large group of instructors, each offering various exercises and levels of difficulty.

Video Classes

If you’ve wondered about starting your own SVOD service, these are just two of many great examples worth looking into. SVOD, beyond being a great way to generate revenue, is also a smart way to support your brand’s overall marketing strategy. 

Video is consumed daily in large quantities. It’s also everywhere you go, meaning that your…

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