Working on your SEO takes a lot of time and effort. So, you want to be able to see if those efforts paid off, as well as keep an eye on how your site is doing. A great way to get a quick overview of your site’s overall performance is creating a dashboard in Google Data Studio. What’s more, you can share this dashboard with team members or colleagues, so everyone’s in the know. Sounds great, right? But, Google Data Studio offers so many options to track loads of different things, it can be a bit daunting to get started.
In this video, Annelieke explains how to create a dashboard to analyze where traffic to your posts and pages is coming from. Below, you’ll find a brief summary of the steps.
1. Formulate a question you want to answer with your dashboard
You’re not just making a dashboard for the fun of it, you want to know things. Perhaps you want to compare your blog posts to your product pages? Or see how your site is doing, compared to last year. Take some time to think about what you want to know and what the purpose of your dashboard will be, so you can make optimum use of it.
In the video, we’ll build a dashboard to analyze traffic sources. It’s very useful to know where most of your traffic is coming from, and if your main traffic sources are always the same or differ a lot. Could you perhaps improve your mobile site? Which region do most of your visitors come from, and is that the region you’re targetting? This is how you find out!
2. Make a sketch of your report and what you want to include
Now that you know what question you want your dashboard to answer, it’s a good idea to make a preliminary sketch of how your report should look. Just take a piece of paper and make the outline, before you open a new report in Google Data Studio. You don’t have to stick to it to the letter, but you should think about what you want to see. For example, what will answer your question best, a pie chart, or a table?
If you want to…