How Google Enforces Category Diversity for Some Local Search Results

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More Diversity in Search Results

Earlier this year, we were told that Google was making an effort to make the search results we see more diverse, by showing us fewer results from the same domains in response to a query. Search Engine Land covered that news with the post: Google search update aims to show more diverse results from different domain names.

Shortly before that news about more diverse results in organic search came out, Google was granted a patent in May which told us about how they might enforce category diversity in showing different points of interest in local search results, This post is about that effort to make local search results more diverse.

More Diversity At Google in 2013, in Past Search Results

Back in 2013. Google’s Former Head of Web Spam, Matt Cutts, published a video about more diverse search results in response to the question, Why does Google show multiple results from the same domain?

So this isn’t the first time we have heard about efforts from Google in trying to give us more diverse results, and they came out with a patent around that time to provide more diverse results as well.

I remember getting a phone call around 6 years ago from a co-worker who asked me why a client’s high ranking organic result might disappear from search results. I asked for the query and the client’s name and ran the search. The top-ranking result was a local result for the client. I told my co-worker that I was seeing that, and she told me that our client also used to have an organic result showing for that query, and a local result that wasn’t quite as high. It appeared that the organic result had been removed, and the local result had been boosted.

Coincidentally, I had written the following blog post the day before: How Google May Create Diverse Search Results by Merging Local and Web Search Results. I told my co-worker about the patent I had written about the day before, and sent her a link to that blog post. We…

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