The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as you’d wish, it doesn’t mean that the quality of your photos or videos is poor. It’s likely because you’re not including the right Instagram captions to intrigue your followers and new users.
Although photos catch your prospects’ attention, captions are what makes them stay and convert into loyal followers and customers. And, considering that 80 percent of the 1 billion active users follow a brand on Instagram and about 200 million actively visiting the profile of a business account every day, it makes sense for you to maximize your business’ presence on this platform.
If you’re looking for the best way to improve your brand’s Instagram account, you should combine top-quality photos with captions, which communicate a clear message and drive conversions. So, here’s a list of my top eleven tips on how to optimize your Instagram captions to boost your brand’s success.
A lot of people like to look for a shortcut in how to get more followers on Instagram to meet their Instagram strategy objectives, but very little is said about what to post on Instagram, especially when it comes to captions. Let’s change that!
11 Tips on Optimizing Your Instagram Captions
1) Instagram Captions are an Extension of Your Photos
The photos you post on Instagram attract a wide range of followers. But don’t stop at that. You can maximize that perfect photo that captures the best angle and lighting by adding an intriguing caption. Without it, users might not know exactly what your intent is or how to interpret the photo and what message you’re trying to communicate.
Your captions should tell the most exciting story behind the picture you’ve posted. You can include an anecdote or explain to your target audience what you’ve learned during the event or experience captured by the photo. Focus on making each word relevant and powerful. It’ll help you assess the impact your caption will have on your following. Don’t add to…