What is WebRTC? » Martech Zone

Real-time communication is changing how companies are utilizing their web presence to proactively interact with prospects and customers.

What is WebRTC?

Web Real-Time Communication (WebRTC) is a collection of communications protocols and APIs originally developed by Google that enable real-time voice and video communication over peer-to-peer connections. WebRTC allows web browsers to request real-time information from the browsers of other users, enabling real-time peer-to-peer and group communication including voice, video, chat, file transfer, and screen sharing.

Twilio – What is WebRTC?

WebRTC is everywhere.

The global WebRTC market was $1.669 billion USD in 2018 and expected to reach $21.023 billion USD globally by 2025.

Zion Market Research

Six years ago, WebRTC started as a VoIP protocol provider targeting web browsers. Today, there’s no browser streaming audio/video without WebRTC implementation. While here are some vendors who believe that WebRTC has failed to live up to their expectations, perhaps it’s the vendors who failed to make use of WebRTC to leverage a superior user experience.

WebRTC is all about enhancing real-time conversations via the web browser. Recently, Google revealed Chrome holds over 1.5 billion of weekly audio/video in minutes. That’s roughly 214 million minutes a day. And that’s just in Chrome! Here’s a detailed look of the capabilities found using WebRTC.

What is WebRTC? » Martech Zone 1

What’s Real-Time Communication is Available with WebRTC?

  • Screen Sharing – Get the most out of the collaboration with other users instantly. WebRTC’ Android/iOS video chat application enables the sharing of screen remotely with another device or user with appropriate access. With WebRTC signaling, Modern remote collaboration is being established by two of the leading communication platform providers namely SkypeMirrorfly. Screen sharing feature modernizes the entire business collaboration to next-level where the meeting-based conferencing is its fundamental functions. From discussions to the presentation, webinars to meetings, screen sharing has been at the core. 
  • Multi-user Video Conference – A sublime multi-user video conference requires much scalability to…

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