Good morning, you epic article writer, you.
That’s right, I’m talking to you.
You publish content to attract new prospects, to build trust with them — word by word — so you can get down to business.
And you do it in your slippers. Because shoes are optional in our world, right?
Your shoes might be fuzzy, but your words need to be consistently remarkable.
Consistently good content that builds an audience is the foundation of online business.
But how can you make that happen? Well, one option is to drink lots of coffee and stay up late the night before you publish your post, stifling yawns and squinting to see your screen.
But the better option is to spread out the writing and editing process over a few leisurely days, and write your post in stages without ever getting out of your slippers. Sound good?
Quality over quantity
That’s what you’re aiming for in your start here: one weekly post that will attract attention, establish your authority, and encourage people to share your information.
And keep in mind, Brian Clark built Copyblogger by writing two posts per week in the beginning.
It all starts on morning one.
Morning 1: Start with a mind-mapping tool
Slippers on? Favorite beverage at your side? It’s time to begin.
Start by thinking about your topic, and what angle you’ll approach it from. Open up a mind-mapping program — or grab a piece of paper and your favorite pen — and get ready to write.
Your headline is the most important group of words in your post, so spend plenty of time crafting one that will get your post the attention you’re looking for. Put that at the center of your mind map.
Your subheads can branch out from there. Subheads form the backbone of your content: get these right, and everything else will flow.
Your subheads should be informative enough that someone scanning your post will understand the gist of it.
They should be intriguing enough that your scanner is left wanting to dig deeper and learn more.