10 Brands Killing it with User-Generated Content on Instagram

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram.

From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC!

Get inspired by these 10 brands taking user-generated content to the next level on Instagram:

10 brands killing it with UGC user-generated content on Instagram

UGC Brand Inspo #1: Set a Challenge like @over

Nothing sparks a little creativity than some healthy competition — especially on Instagram! 

Challenges are a great way to encourage your audience to start creating and sharing UGC — and design app Over is especially good at this! 

Their monthly #OverDesignChallenge is a perfect fit for their community of design enthusiasts, while also increasing awareness of the app’s creative editing and design tools and features. 

By sharing super-clear instructions and their strong branded hashtag, their followers can easily get involved and share their work.

Through this fun UGC strategy, Over’s Instagram channel has been transformed into a hub for creatives to interact with one another and find fresh inspiration — while also learning about Over’s cool editing features!

Ready to run a UGC campaign for your brand, but not sure where to start? Discover all the need-to-knows in our Ultimate Guide to User-generated Content

UGC Brand Inspo #2: Embrace the Product Love like @lushcosmetics

When it comes to a strong UGC strategy, cosmetics brand Lush knows how to stand out from the crowd! 

From bath bomb reveals to face mask selfies, Lush put their customer’s product snaps front and center on Instagram — which acts as a peer-to-peer recommendation for new followers and potential shoppers!

In fact, 55% of consumers trust UGC over other forms of marketing, making it a seriously smart move for direct-to-consumer brands like Lush. 

And by making UGC such a huge part of their content plan, they inspire even more followers to share their pics, creating a viral marketing effect!

We got in touch with Lush (a Later customer) to ask how they manage their UGC offering. 

“A large part of Lush’s content strategy is to elevate other voices, including…

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