Today, we’re happy to share a new suite of user-generated content features to help you collect, organize, and re-post content on Instagram!
Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks.
You can also search by hashtags or add photos from any URL to find user-generated content in seconds, or have contributors upload content to your Later account.
It’s a great way to save time on content creation, and engage your fans while you’re at it.
What is User-generated Content?
If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition.
UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms.
You’ve probably seen UGC in the wild—friends posting an Instagram story about a new pair of shoes they love and tagging the store, or even the #PSL posts from Starbucks lovers that make the rounds every fall.
So how is UGC going to help you?
Well, for starters, it helps you source content that already exists, meaning less time spent creating (or finding!) the perfect thing to share.
But more importantly: user-generated content is trusted. It’s coming from an authentic voice, and not a brand.
We’re way more likely to trust recommendations from our peers—in fact, 85% of consumers find UGC more influential than brand photos or videos.
UGC is so effective that 47% of top-performing content marketing teams are relying on it to build their brand. Our mission at Later is to make sure you have the resources to be a top-performing brand—no matter what stage your business is at.
Incorporating UGC into your social strategy will be a game-changer. Not only will it save you a ton of time on content creation, it’ll help you engage with your followers and attract new ones.
How Later Helps You Manage User-generated Content on Instagram
Next time you open Later on desktop, you’ll see a few options under “Collect Media” in the sidebar. Think of this as command central for finding on-brand content that you can incorporate into your social calendar.