Perhaps one of the biggest hurdles of social media for brands is the pressure to “keep up.”
Platforms come and go. User behavior changes. As a result, the way brands approach social media has to change too. Heck, looking at a guide on how to “dominate” Facebook from 2010 feels like reading hieroglyphics today.
Rewind back to as recently as 2017. Consider how much the social landscape has already evolved.
- Drastic shifts in Facebook algorithm
- The introduction of Twitter’s 280-character limit
- The rise of LinkedIn for influencer outreach
- The explosion of live video via Facebook and Instagram
And honestly, that doesn’t even scratch the surface.
So, what social media tactics should be cornerstones of your strategy to remain relevant?
We’ve broken down nine evergreen social media marketing tactics that go hand in hand with the best practices of today’s social platforms. If you’re looking to crush your goals, any combination of these strategies is totally fair game.
1. Master the Art of Social Storytelling
Blasting promo link after promo link is a far cry from an effective social strategy anymore. This rings true for pretty much any social platform, especially if you’re looking to score more followers.
In short, people are sick of spam and impersonal brands alike.
This is why storytelling content is all-the-rage right now. Oftentimes lacking any sort of concrete CTA or accompanying link, story-based posts are meant to drive discussion rather than clicks.
This LinkedIn post from Backlinko’s Brian Dean is a shining example of social storytelling in action. Debate-driven posts like this not only get a lot of love in the comment section, but also give you a chance to show your brand’s vulnerable side.
Meanwhile, popular Instagram accounts such as Humans of New York thrive almost exclusively through emotional, storytelling content.
Why is storytelling content to popular, though? The benefits of these types of posts are two-fold:
1) Followers view them as positive, meaningful messages rather than marketing spam.
2) In the wake of algorithms demoting promotional, link-heavy brands, these posts have a better chance popping up in your…