To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators.
The guidelines that Google gives Quality Evaluators give us insight into what Google is aiming for. Even if Quality Evaluators don’t visit the site, meeting these criteria will help organisations match what Google believes is a good quality website. Jennifer Slegg’s piece does a good job of detailing the 2019 update to the Search Quality Evaluator Guidelines.
We’ve created a checklist that distills Google’s Quality Evaluator Guidelines and aims to give us more information to succeed in search.
This post and accompanying checklist will allow you to:
- Gain insight into what a website and organisation is doing well and could be doing better, in terms of facilitating a good user experience and the creation of quality content.
- Provide a platform for a website to perform well in search, by aligning with Google’s perceived quality attributes.
- Get internal buy in. The checklist is consistent, independent, quantifiable and based on Google’s guidelines. It could be filled out by internal teams or used as part of user testing.
- Make sure content is optimised for launch. The checklist can be used for internal stakeholders to go through before publishing new content, website features or most things that could impact the UX of a website and content quality.
Creating the checklist