Everyone’s buzzing about TikTok’s addictive GenZ content — but did you know TikTok’s video editor is perfect for Instagram Stories?
TikTok is packed with cool video editing features and effects that make it one of the most versatile and easy-to-use editors out there.
With the app’s massive growth, TikTok has perfected the art of short-form video editing — and brands have finally started to take notice!
In this post, we’ll be walking you through TikTok’s video editor, how you can create your own videos, and why you should be using it for Instagram Stories:
TikTok: “Instagram For the Mobile Video Age”
TechCrunch named TikTok the “Instagram for the mobile video age,” and creators on Instagram are paying attention.
While the app is a bit of a mystery to most people over the age of 24, a few brands are braving the new territory, including Nike and even the Washington Post:
Scrolling through TikTok’s main feed you’ll find a wide variety of content, dressed in GenZ humor. Some of the most popular videos include lip-syncing, skits, dancing, and plenty of “cringe” to go around.
There’s also a constant stream of new hashtag challenges that encourage creators to jump on board and put their own spin on the trend. For example, the latest challenge featuring the famous Disney tune lets creators “wave their wands” to reveal a glow-up, Halloween transformation, or anything else that might shock their viewers:
While there may not seem to be a ton of rhyme or reason behind the content, the videos are extremely addictive and can easily go viral within hours. The virility of videos is short-lasting, giving TikTok-ers their “15-seconds of fame.”
Since the videos are so short, it’s easy to fall into the “just one more video” mindset — until you realize a few hours have passed!
TikTok’s video editor is streamlined and makes it easy to transform a quick and basic 15-second clip into something engaging and dynamic.