Search Engine Optimization

Official Google Webmaster Central Blog: You #AskGoogleWebmasters, we answer 1

Official Google Webmaster Central Blog: You #AskGoogleWebmasters, we answer

We love to help folks make awesome websites. For a while now, we’ve been answering questions from developers, site-owners, webmasters, and of course SEOs in our office hours hangouts, in the help forums, and at events. Recently, we’ve (re-)started answering your questions in a video series called #AskGoogleWebmasters on our YouTube channel.  (At Google, behind …

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FTC smacks down anti-review 'non-disparagement clauses' in form contracts 3

FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts

There are numerous studies circulating that show how important reviews are to consumer purchase decision-making. To protect the integrity of online reviews Congress passed The Consumer Review Fairness Act (CRFA) in 2016. This was largely modeled on an earlier California law. CRFA makes non-disparagement clauses illegal. The intention of CRFA was to “prohibit the use …

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5 Common Objections to SEO (& How to Respond) - Whiteboard Friday 4

5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn.  In today’s Whiteboard …

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How to use Yoast SEO's content analysis tool • Yoast 8

How to use Yoast SEO’s content analysis tool • Yoast

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. The content analysis in the Yoast SEO plugin assesses crucial aspects of the posts and pages you add to your website. In particular, it checks how SEO friendly and …

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